How to create a GivingTuesday fundraising campaign

1) Pick your platform and create your fundraiser

Create your own personalized fundraising page to tell your story.

Option 1: Create a Facebook fundraiser
Start a campaign with just one click using your Facebook account. Just set your campaign goal and go!

• Very easy, one-click set up

• Easy to promote to Facebook friends

• Donors can only give via Facebook

Option 2: Create an Instagram fundraiser
Start a new post or story and add a fundraiser. Set your fundraising goal, add your fundraiser description, and start sharing!

• Simple set up

• Easy to promote to your Instagram followers as a post or story (no landing page for your campaign)

• Donors can only give via Instagram

Option 3: Create a personalized fundraising page using Qgiv
Start building your personalized fundraising page on our GivingTuesday fundraising page. Select “Start a fundraiser” and start building.

• More features to set up

• Easy to share by email, text, or social media

• Donors give online by credit card, PayPal, or Venmo; you can also track gifts received in person if someone writes a check

• You can also connect your personal giving page to a Facebook fundraiser so you can share your campaign in multiple ways! Contributions to your connected Facebook fundraiser count toward your fundraising goal on your personal giving page.

2) Request custom graphics

We can support your fundraising efforts with custom graphics for your campaign featuring your family!

To request graphics: Reach out to Amanda Johnson to request your custom graphics to use in your fundraiser at amanda@arrefoundation.org.

Sample graphics

3) Spread the word

Once you set up your fundraising page, start asking for support!

Recommended calendar for posts

• November 23: Launch your campaign

• November 26: Post the link to the video that describes your syndrome

  • Bohring-Opitz Syndrome

  • Shashi-Pena Syndrome

  • Bainbridge-Ropers Syndrome

• November 28: Post a family picture and share a story about life with your loved one’s syndrome related to this picture. Is it a moment of joy? A challenging one? A hopeful one?

• December 1: Post the “About the ARRE Foundation” video

• December 3: Post the GivingTuesday graphic

• December 4: Post the thank you graphic

Tips for your messaging

• Make a clear call to action in your message.

• Make it personal! Tell your story and why supporting research and education is important to you.

• Make it clear what a donor’s gift will support.

Tips for your outreach

• Not everyone will see your social media posts the day you post them. Post several times ahead of GivingTuesday to ensure your audience sees your posts.

• Use different mediums to reach a wide audience. Post to your social media channels, send an email or direct message to friends and family, and consider calling people in your network who may not see your message online.

• Go Live on Facebook or Instagram to speak directly to your community and ask for their support.

• Thank your donors as they give.

• Donors who don’t wish to give via Facebook are welcome to make a direct donation online or mail a check.